Coaching Myths: Isn’t coaching more effective in person?

by Chris Johnson

Myth: Coaching requires you to make time to meet with your coach in-person.


Most people are surprised when we tell them that 95%+ of our coaching work is done by telephone or audio/visual. Our clients are all over the world.

Using a little rough math, or maths depending on your country of residence, I estimate that my current coachees are an average of more than 2,000 km from my office, which would make a commute quite uncomfortable.

The general belief is that a face-to-face approach will always be more personal and that meeting in-person is a requirement for creating a meaningful coaching partnership. In our experience, different methods for coaching heighten different senses and present new opportunities.

More Direct


One interesting area to consider is that coaching by video or telephone can be more direct. In-person sessions often have a few more pleasantries at the beginning: coaching sessions over telephone or video tend to transition more quickly to “How did you get on with your takeaways from last time?” or “What topic would you like to focus on today?”


Different senses


Telephone coaching heightens our sense of hearing. We start to tune in deeper to the use of language, tone of voice, length and depth of a pause, or even an unconscious intake of breath. One of the most useful pieces of coaching advice I have ever been given was ‘close your eyes when you are coaching on the telephone’. This shuts out all of the potential visual distractions further dialling up your auditory sense. I often challenge people in businesses to do the same when they are making or taking, telephone calls. This increases their focus on the conversation at hand and allows them to ‘hear’ rather than simply ‘listen’. Ultimately, the information in telephone coaching may be different than in-person, but it is no less rich.

With video coaching, you also sit closer to the camera than you would typically sit from a coach that you are in the same room with. The visual closeness can communicate a little extra information that you might not see in-person, especially in the eyes, face and body language.

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Personal Space


One of our favourite reasons for using video or telephone is that it allows the coachee their own personal space. If you are face-to-face and asked a deep, searching question by your coach, the physical closeness or visual awareness can be distracting and ‘take you out’ of considering the full impact of the question. With video or telephone, you remain in your own personal space which allows you to consider the question without distraction. When connecting over video, your coach may even invite you to turn off your camera for a few minutes when considering a big topic or working through a visualisation.


The bottom line


Most coaching is actually conducted by video phone, or video, and there are benefits to using these methods. Clients from all over the world tell us that any reservations they have about remote coaching are quickly dispelled once they dive in and experience it.

Are you ready to experience coaching for yourself?

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